2016 – 2021Alter Ego Communications
Digital Marketing Lead
- Increased the shareholder value and profit maximization by strategizing innovative branding and marketing strategies and utilizing the available resources
- Spearheaded a team of 7 comprising SEO Analyst, Content Writer, Social Media Designer, Digital Marketing Strategist, Media Planner, Junior Digital Marketing Analyst, and UI Designer.
- Drove entire end to end projects, strategic corporate communication, drawing up plans for innovative new product launch pre and post strategies.
- Built relations with strategic creative partners, key accounts, advertising agency, PR, media planning, buying agency, and market research agency.
- Managed the media, PR, creative and production, striving to put across the brand message effectively by planning & carrying out the right brand communiqué.
- Created & put into practice innovative business strategies to improve the product awareness and ensure enhanced brand visibility.
- Maintained a constant vigil on market dynamics and attuned marketing strategies to exploit available opportunities
- Aligned the marketing communication plans to the business goals with key focus on developing communication strategies, image building initiatives and handling promotional activities.
- Prepared annual Marketing plan, including Macrom, PR/CSR/GR, Digital Marketing, CRM, Research, Budget Management & App Development, and ensuring that marketing objectives are achieved, measured and results reported to all relevant stakeholders.
- Executed successful social media and community management strategies for all clients on major platforms - Facebook, Google, Instagram, and YouTube.
- Developed and outreach campaign to develop, market share and awareness of brands and supporting the marketing initiatives by formulating and initiating turnkey digital / communication campaigns.
- Established the brandslong-term vision, including volume and profit objectives, strategies, and innovation programs based on a solid understanding of the categories through implementing digital media marketing strategies.
- Set and fine-tuned an excellent operational base which is ratified by a very high customer retention ratio, increased profitability, focused on productivity and operational efficiency translating into cost savings and bottom line improvement.
- Implemented winning branding strategies and corporate communications to drive growth in clients’ business volumes as well as profitability.
2014 – 2016BEST Advertising Agency Pvt, Ltd
Senior Digital Marketing Analyst
- Maintained the portfolio of prestigious clients from Real Estate Industry, Education, Retail, Manufacturing, and FMCG, running campaigns to improve their digital presence and lead conversions.
- Accomplished campaigns, including PPC, Facebook, Instagram, YouTube, LinkedIn and Twitter Ads and Email Marketing.
- Examined key performance indicators and conveyed to the social media team and Brand Managers.
- Safeguarded campaigns are delivered to agreed processes, on time and budget, and meet the required quality standards.
- Monitored, tested, and adjusted campaigns to raise CTR and conversion rates, analyzed and report on campaign performance to assess impact and influence.
- Initiated activities pertaining to product range expansion meeting customers’ requirements.
- Developed and managed planning short and long-term growth marketing strategies (ATL, BTL and product development).
2013 – 2014RK Designs Pvt, Ltd
Digital Marketing Analyst
- Assigned to handle small budget full suite digital marketing campaigns as an SEO Analyst.
- Delivered marketing insights as well as augmented conversion ratios by examining data aggregated from various web analytic packages, involving Google analytics, stat counter to provide a holistic analysis of customer behavior and website experience.
- Used Google tools to track daily, weekly and monthly progress and web trends.
- Established well-researched keyword-lists using specialized SEO tools to build SEO strategies.
- Individually handled the first Google AdWords Campaign for a travel company.
- Joined 5+ Social Media Workshops to improve Digital Marketing Skills.
2012 – 2013India Property Pvt, Ltd
- Managed front end development – HTML and CSS based feature enhancements as a Web Designer.
- Improved efficiency by designing templates and built a repository of several UI templates.
- Developed the web pages using Adobe Dreamweaver tool as well as assessed site performance and SEO by using Google Analytics.
- Scrutinized websites of clients' competitors to evaluate marketing strategies and technical functions.
- Allocated to handle small budget full suite digital marketing campaigns as an SEO Analyst.