Ram Sankar

An accomplished top level marketing Lead with over 8 years of qualitative success in 360 degree digital marketing communications, conceptualization & execution of promotional, advertising, branding and marketing strategies with excellent understanding of business dynamics & updated market knowledge combined with creative & strategic outlook. Conceptualist, with a sharp eye for fresh approaches while understanding critical communication drivers and trends in multiple markets. Skilled in driving high-value revenue & profit plans, large scale cost savings, building prolific strategic alliances to position organization to achieve the long-term profitability.

Holds a significant track record of success in managing projects and cross functional teams to drive company’s goal toward success. Demonstrated capabilities in aligning the digital marketing plans to the business goals with key focus on developing brand awareness and communications. Strategic thinker with know-how to position and build brands as well as knack for developing impact/effective marketing communications that connects with customer.

Expertise in evaluating and designing innovative product/brand promotion campaigns, designing innovative marketing strategies to generate desired resonance across potential market segments. Hands on experience in Digital Marketing (Online & Social), PR (including CSR & GR), Marketing Fund Control, Consumer / Market Inelegance, Key Accounts Data Collection and Analysis and Process Innovation management.

Core Competencies

  • Brand Building
  • Marketing Management
  • Strategy Planning
  • Data Analytics
  • Project Management
  • Account Management
  • Digital Marketing
  • Relationship Building
  • Campaign Strategy Development
  • Event Management
  • ROI/ROA Analysis
  • Brand Management
  • Budgeting
  • Stakeholder Engagement

Resume

8+ Years of Experience

Career Profile

2016 – 2021
Alter Ego Communications

Digital Marketing Lead

  • Increased the shareholder value and profit maximization by strategizing innovative branding and marketing strategies and utilizing the available resources
  • Spearheaded a team of 7 comprising SEO Analyst, Content Writer, Social Media Designer, Digital Marketing Strategist, Media Planner, Junior Digital Marketing Analyst, and UI Designer.
  • Drove entire end to end projects, strategic corporate communication, drawing up plans for innovative new product launch pre and post strategies.
  • Built relations with strategic creative partners, key accounts, advertising agency, PR, media planning, buying agency, and market research agency.
  • Managed the media, PR, creative and production, striving to put across the brand message effectively by planning & carrying out the right brand communiqué.
  • Created & put into practice innovative business strategies to improve the product awareness and ensure enhanced brand visibility.
  • Maintained a constant vigil on market dynamics and attuned marketing strategies to exploit available opportunities
  • Aligned the marketing communication plans to the business goals with key focus on developing communication strategies, image building initiatives and handling promotional activities.
  • Prepared annual Marketing plan, including Macrom, PR/CSR/GR, Digital Marketing, CRM, Research, Budget Management & App Development, and ensuring that marketing objectives are achieved, measured and results reported to all relevant stakeholders.
  • Executed successful social media and community management strategies for all clients on major platforms - Facebook, Google, Instagram, and YouTube.
  • Developed and outreach campaign to develop, market share and awareness of brands and supporting the marketing initiatives by formulating and initiating turnkey digital / communication campaigns.
  • Established the brandslong-term vision, including volume and profit objectives, strategies, and innovation programs based on a solid understanding of the categories through implementing digital media marketing strategies.
  • Set and fine-tuned an excellent operational base which is ratified by a very high customer retention ratio, increased profitability, focused on productivity and operational efficiency translating into cost savings and bottom line improvement.
  • Implemented winning branding strategies and corporate communications to drive growth in clients’ business volumes as well as profitability.
2014 – 2016
BEST Advertising Agency Pvt, Ltd

Senior Digital Marketing Analyst

  • Maintained the portfolio of prestigious clients from Real Estate Industry, Education, Retail, Manufacturing, and FMCG, running campaigns to improve their digital presence and lead conversions.
  • Accomplished campaigns, including PPC, Facebook, Instagram, YouTube, LinkedIn and Twitter Ads and Email Marketing.
  • Examined key performance indicators and conveyed to the social media team and Brand Managers.
  • Safeguarded campaigns are delivered to agreed processes, on time and budget, and meet the required quality standards.
  • Monitored, tested, and adjusted campaigns to raise CTR and conversion rates, analyzed and report on campaign performance to assess impact and influence.
  • Initiated activities pertaining to product range expansion meeting customers’ requirements.
  • Developed and managed planning short and long-term growth marketing strategies (ATL, BTL and product development).
2013 – 2014
RK Designs Pvt, Ltd

Digital Marketing Analyst

  • Assigned to handle small budget full suite digital marketing campaigns as an SEO Analyst.
  • Delivered marketing insights as well as augmented conversion ratios by examining data aggregated from various web analytic packages, involving Google analytics, stat counter to provide a holistic analysis of customer behavior and website experience.
  • Used Google tools to track daily, weekly and monthly progress and web trends.
  • Established well-researched keyword-lists using specialized SEO tools to build SEO strategies.
  • Individually handled the first Google AdWords Campaign for a travel company.
  • Joined 5+ Social Media Workshops to improve Digital Marketing Skills.
2012 – 2013
India Property Pvt, Ltd

Web Designer

  • Managed front end development – HTML and CSS based feature enhancements as a Web Designer.
  • Improved efficiency by designing templates and built a repository of several UI templates.
  • Developed the web pages using Adobe Dreamweaver tool as well as assessed site performance and SEO by using Google Analytics.
  • Scrutinized websites of clients' competitors to evaluate marketing strategies and technical functions.
  • Allocated to handle small budget full suite digital marketing campaigns as an SEO Analyst.

Design Skills

Web Design

95%

Print Design

65%

Logo Design

80%

Graphic Design

90%

Coding Skills

JavaScript

85%

PHP

70%

Python

60%

Perl

75%

HTML / CSS

100%

Smarty / Twig

80%

KEY ACHIEVEMENTS

Search Engine Optimization Project

Scrutinised the past Search Engine ranking metrics of the website to recognize the problem. Reconstructed organic strategy and completed it more “SEO-Friendly” through on-page optimisation and technical SEO. Increased the organic search by +350%, generated 120+ qualified leads every month with the help of effective keyword optimisation, the site ranked on the top of the first page in SERP for 30+ keyword searches.

Search Engine Marketing Project

The strategies adopted were value proposition optimization, conversion-optimized website, A/B Testing, persuasive landing pages, video, and podcasting, eBooks written for top-of-the-funnel calls to action, weekly blogging, social media marketing, SEO, and paid search management.

Social Media Marketing Project

Acquired 120k views for the Maldives campaign, spending a small price. Improved the client’s Instagram channel by posting high-quality content, increasing the followers from 1k to 45k, achieving a 45% – 65% jump every travel season.

Education

  • Master of Computer Science, India - Recognized by the University Grants Commission (UGC) of India.
  • Bachelor of Computer Science, India - UGC Recognized Alagappa University, Tamil Nadu, India.

AWARDS / ACCOLADES

  • Awarded with the Best “Lead Generator Award for B2B 2019” at AlterEgo Communications Pvt,Ltd, Chennai, India.
  • Bestowed with the Best “Local SEO On-Page Contributor Award” at SEMRush Killer features Workshop at Chennai, India.

CERTIFICATIONS

Google Digital Unlocked

The Fundamentals of Digital Marketing Certification
(ID: KP8 39L 3ZR).

Google App

The fundamentals of creating and optimizing Google App campaigns
(ID: 69665229).

HubSpot Academy

Inbound Marketing Certified.
(ID :afdb26ac54ed4358b977ee1c775d78).

SEMRush Academy

Certificate of achievement for the SEO Fundamentals Exam
(ID: #d9f388113e22dc8).

PERSONAL INFORMATION

Date of Birth:

14th March 1989

Nationality:

Indian

Languages:

English, Tamil
(Speak, Read & Write)

Contact

#L 406, The Central Park East, Elcot Avenue, Sholinganallur, Chennai, India – 600119.